Corporate Language – How a business should sound

We develop or control the linguistic appearance of a business, examine names or descriptions scrupulously, ascertain the tonality and style, and generally take care to ensure a clear, true corporate language (e.g., for Alpiq, Microsoft, and SBB).

Professional article Corporate Language by Beat Gloor (German only)

Example of our work: Das Sprachleitbild der SBB (available in DE, FR, IT)