Naming and claiming set standards

Naming

You are in need of a name for a product or service, a brand, a location or a building. We will find or create the right word – using a time-honoured system. We supply you with a series of suggestions: realistic proposals as well as, if desired, some less realistic ones. Alternatively, we can limit ourselves to the favourites and will provide you with written justification for the choices.

How to make money with letters (PDF, German only)

Claiming

A claim is a consolidation of a business and its values. The word stems from the Wild West. Way back then, the gold diggers would mark their territories (their claims) with stakes: I dig here and no one else!

Because a certain amount of discretion is required when dealing with naming and claiming, we created the examples displayed here        for our own use.